According to one of a kind research addressing the issue of global brand intimacy, the blockchain developer Cardano now holds the leading position within the cryptocurrency market. According to the most recent research conducted by MBLM, a brand relations agency, Cardano currently holds the position of number one in the cryptocurrency market. The platform has been ranked 26th overall out of approximately 600 companies.
Cardano has surpassed Bitcoin in terms of global brand intimacy.
According to the findings of the survey, “brand intimacy” refers to the sentimental connection that exists not only between companies and their audiences but also between companies and their consumers. Artificial intelligence (AI) and large amounts of data were utilized by MBLM in order to comprehend the connection that clients have with some of the most successful companies in the globe, such as Apple, Tesla, and Disney.
Within the nineteen different markets that were analyzed, the spot cryptocurrency ranked among the top ten, with Cardano coming out on top. Bitcoin came in at number 30 following it in the rankings. On the other side, crypto brands such as Solana and Uniswap ranked 265th and 261st, respectively, on the list. When compared to the previous year, the surveys revealed that Cardano is not only an exclusive inclusion but also the most prominent leader among the brands that provide financial services and are included in this research.
Charles Hoskinson, one of the co-founders of Cardano, has stated that the idea that everyone in a just society should be given equal opportunities to breathe was the inspiration behind the platform’s inception. He went on to say that Cardano is based on both merit and decentralization in its operations. According to him, one of the positive aspects of the location is that it is not required to have a creator, a certain nation, or a particular culture. Hoskinson disclosed that at the present time, their ecosystem is comprised of individuals from close to one hundred distinct nations.
The clients using Cardano at the venue gave their reactions to the raking of the venue, which has been able to outcompete the brands such as eBay and Google. A user sent a tweet in which they pointed out that Cardano is not only a topic that can be used to create memes on the internet, but that it is also part of a group of significant players.
Cardano Continues Its Progress Toward the Vasil Hard Fork Upgrade
The report’s introspective analysis also highlighted the global pandemic’s impact, as it demonstrated that the platform’s brand performance had increased by up to 19% prior to the pandemic. Cardano is now in the process of preparing for a significant upgrade known as the Vasil hard fork. The goal of this update is to reduce transaction fees and sizes while simultaneously increasing overall network activity.