According to a survey that was just released, Cardano currently ranks higher than Bitcoin among the top intimate brands worldwide. According to the aforementioned survey, the blockchain developer was ranked number 26 out of a total of 600 worldwide companies. The psychological ties that customers have with the companies are analyzed here.
According to the findings of the investigation, Cardano continues to hold the leading position in the cryptocurrency industry. MBLM, a brand relations consultant firm, was the company that carried out the research and generated the report.
According to the findings of the research, the term “brand intimacy” refers to the emotional relationships that businesses may have with the people who make up their customer base and their audience. Artificial intelligence (AI) and large amounts of data were utilized by MBLM in order to gain a deeper comprehension of the relationships that customers have with some of the most well-known companies in the world, including Disney, Tesla, and Apple. Cardano is currently rating higher than Bitcoin among the top intimate brands across the globe. Cryptocurrency was among the top 10 performing industries across all 19 investigated categories, with Cardano topping the pack and Bitcoin as a brand coming in at position #30. On the other hand, Uniswap and Solana were ranked 261st and 265th, respectively, in this category.
According to the respondents of the survey, Cardano is not only a new entrant but also the cryptocurrency with the highest ranking and the best performing financial services brand in the research. This is in comparison to the results of the same survey from the previous year.
Charles Hoskinson, one of the co-founders of Cardano, has claimed that the company was established on the core belief that everyone is equal and that everyone should live in a fair society. According to him, Cardano does this by utilizing decentralization and merit in its operations. Cardano’s rating received the most mentions and comments on Twitter, exceeding traditional corporations such as Google and eBay. According to the assertions of one user, Cardano is not merely a topic for the creation of humorous memes on the internet; rather, it is also competing in the same league as the industry’s established leaders.
The analysis also demonstrates the influence of the global epidemic, indicating that brand performance has increased by 19% since the outbreak first started.
The extraordinary success of Cardano has coincided with the preparations that the blockchain creator is making for a substantial network update. At the moment, preparations are being made for the long-awaited Vasil hard fork, which aims to decrease the sizes of transactions, minimize expenses, and make it possible for there to be a greater amount of activity on the network.
The increasing prevalence of Web3 and decentralized technologies in mainstream usage is reflected in the leading ranks of the cryptocurrency business as a whole. Recent research conducted on parents in the United States found that 64 percent of respondents wished for crypto-related courses to be taught in schools.